Experience Builder allows you to build a fully tailored experience to present your GIS data and content to your target audience – and yes, a map is optional though not mandatory.
Having attended web design courses over the years, I learned that one common app design principle is experience i.e. the experience of the product or information on display, the experience of the purpose or goal of the web site, and the user experience of interacting with (and navigating through) a site’s content, functions and features.
Well-designed e-commerce websites deliver a compelling experience about a brand. They tell a story about the products on sale, make the experience personal and develop a sense of trust with the user – ensuring that those return visitor stats are boosted, and that all-important order ends up in the basket. A poor experience can mean visitors won’t be returning any time soon and may seek out alternatives.