Location-based market and community intelligence
Take a data-driven approach to validate your instincts about a location and stay ahead of the competition.
Analyse marketplaces to see where to expand or reduce. Tools include consumer profiling, market potential, sales forecasting, drive time, and trade area rings. You can perform demographic analysis and facility and retail site selection, create trade areas around a location, and identify a market for your products or services.
Balance your network to help each location and territory manager succeed. Use automated workflows for territory design, location-allocation, and market penetration analyses. Locate your underperforming sites, predict how proposed locations will perform, and use multiple data sources to determine the best locations.
Understand new and potential customer preferences and needs so you know whom to target and how to attract them. Divide customers into targeted groups. Browse and use both demographic and census data including age, income, gender, family size, and health history. Use lifestyle and behavioural data to learn what people prefer.
Take a data-driven approach to validate your assumptions about location. Access global data for more than 170 countries with over 15,000 variables on market data. Combine proprietary data on locations and property costs with data about prospective customers, clients, or patients. Then, share your analysis as customisable infographics, reports, and presentations.
Drive organisational strategy using a collection of desktop, web, and mobile apps and Esri’s hosted data. From visualising demographic data for an area of interest to performing advanced analysis like designing and optimising trade areas, ArcGIS Business Analyst delivers a collection of tools for analysts, researchers, and GIS managers alike.
Identify areas for analysis that are critical to your industry—from site selection for real estate to shelter locations for emergency response.
Analyse areas using Esri Demographics alongside your own data. Interpret the results in a spatial context, run analysis, and generate stunning maps.
Present your findings with informative maps, stunning infographics, and map-based stories that showcase your analysis.
Available on any device, anywhere, anytime—ArcGIS Business Analyst can be implemented into your current workflow as a web browser software as a service (SaaS) solution, on a desktop, or as part of your on-premises ArcGIS ecosystem.
