Healthcare Strategic Planning with GIS

Location data is essential in helping health care and health systems professionals create more effective strategic plans. This enhanced health care strategic planning involves allocating resources; responding in real time; adjusting long-term goals while considering environmental, physical, and demographic trends; and improving crisis management. Through geographic information system (GIS) technology, you can collect information in real time and feed it back into operations dashboards for measurable impact. Geo-enabling data and enterprise systems helps you take a patient-centric approach to improving core functions; managing assets; enhancing communication; and tackling an issue in its entirety, as opposed to its individual parts.

Understand demographic trends
Manage facilities
Analyse service gaps
Enhance market development
Meet regulatory requirements

Understand demographic trends

Knowing your community's demographic and lifestyle makeup sets the foundation for creating a sustainable business plan. Location intelligence paves the way for recognising where your existing patient base resides, identifying untapped neighborhood segments, planning service mix and preparing for emergencies. GIS shows you a baseline of your community as it is today and supports the forecasting required for sustained growth.

Description of Middleburg demographic group

Site selection and facilities management

Bringing health care to the neighborhoods you serve is a departure from a "build it and they will come" mind-set. GIS can help plan for future health care facilities based on patient needs, mobility and at-risk populations and help you target outreach efforts. From mobile nursing services to outpatient clinics, GIS can place you where you need to be. Indoor GIS optimises space planning, facility management and navigation within a health facility.

Analyse service gaps

Understand patient mix, competition, demographic shifts and outlying populations to identify service gaps. GIS gives you the ability to analyse your service or market area, examine where you are finding success and pinpoint underserved neighborhoods. Dashboards can map performance goals and present opportunities to improve service levels.

Enhance market development

Give management teams unprecedented access to data and business intelligence to assess current markets, improve community awareness of offerings and enter new health care industry segments. Location intelligence offers a competitive advantage in analysing where your patients are coming from and, more importantly, where they are not. Targeting markets based on location and Esri Tapestry Segmentation data can lead to unprecedented growth.

Meet regulatory requirements

Today's organisations operate in an environment where they need to meet reporting requirements. With GIS, you can align with standards and validate data, all while keeping patient privacy in mind. GIS assists in performing needs assessments and inspections, and it helps you meet reporting requirements through enhanced demographic information, robust data visualisation and analysis and advanced monitoring.