Esri Ireland appoints Nikita Awasthi as Digital Marketing Coordinator
Press Release : 15/08/2024
- Design, develop, and deliver marketing campaigns to enhance brand awareness and drive customer growth
- Collaborate with team members across various departments within the business, including international teams
- Optimise the company’s website and social channels using data-driven insights and performance measurements
Esri Ireland, the market leader in Geographic Information Systems (GIS), is today announcing the appointment of Nikita Awasthi as Digital Marketing Coordinator.
In this new role, Nikita will support the design, development, and delivery of marketing campaigns to enhance Esri Ireland's digital presence, help to further boost brand awareness, and drive customer growth and retention. She will focus on marketing analytics, present data-driven insights and performance measurements, and utilise Esri’s global capabilities within Esri Ireland’s marketing operations.
Nikita will support these marketing activities by executing brand awareness and lead generation campaigns, and by optimising the company’s website, social channels, and email marketing efforts. She will contribute to Esri Ireland’s success with the Great Place to Work initiative and collaborate with team members across various departments within the business, including international teams.
Before joining Esri Ireland, Nikita worked as a Digital Marketer at a D2C fashion start-up in Mumbai, India, for two years. Here, she managed marketing activities for two emerging brands, overseeing campaigns, social media accounts, content creators, stakeholder collaborations, email marketing, and follower growth.
Prior to this, she was a Graphic Designer at JetSynthesys, also in Mumbai, overseeing the end-to-end design process for client marketing campaigns both online and offline. Nikita has also led and delivered various commercial design and marketing projects as a Graphic Designer at Worldex India Exhibitions and Promotions.
Nikita holds a Masters in Digital Marketing from Dublin City University. She has also presented at DigiMarCon, a global digital marketing conference, discussing the significance of location intelligence in digital marketing.
Speaking on her appointment, Nikita Awasthi said: “I’m delighted to have joined Esri Ireland as a Digital Marketing Coordinator, helping to tackle real-world problems with GIS. This role presents a unique opportunity to blend my design experience with my passion for digital marketing. I look forward to collaborating with the team, working together to craft innovative and compelling marketing campaigns that highlight the transformative power of digital mapping. I’m also looking forward to working with customers who are using data to make better economic, social, and environmental decisions, and telling their stories in an engaging way. Esri Ireland has exciting plans for the future, and I can't wait to be part of the growth journey.”
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